We're defining India's DOOH infrastructure.
Real screens, real data, for every brand.

India has no shortage of great brands. What it has is a visibility problem.

Over 90% of Indian retail still happens offline. People shop in malls, wait in clinics, work out in gyms, live in residential societies. They're present, attentive, and making real decisions in the physical world every single day.

And yet, DOOH advertising in India is barely getting started. Most indoor spaces have no screens at all. And where campaigns do run, there's almost no way to measure them — no data on who saw the ad, no proof it worked, no numbers to learn from.

popi is building what's missing. A network of indoor screens across high-footfall venues — and a platform that makes every campaign fully measurable. Book it yourself, go live in minutes, and get real audience data back after every campaign.

The conviction behind popi is simple: every brand deserves to exist in the real world. To be seen where people spend time and money. And to know, with real data, exactly what happened when they did.

We're starting with screens in malls — where audiences are already shopping, browsing, and discovering. From there, clinics, gyms, co-working spaces, and residential societies. Then more cities, more venues, more brands showing up where their audience already is.

We're just getting started. But we know one thing for certain — the real world is the next big opportunity for Indian brands, and popi is building the infrastructure to get them there.